News by Professionals 4 Professionals

Prince Edward Island

Reference Library – Canada – Prince Edward Island

The Secret PR Push That Shaped the Atomic Bomb’s Origin Story

In August 1945, a few days after the United States dropped atomic bombs on Hiroshima and Nagasaki, the government released an official report on the history of the destructive weapon. The work on the atomic bomb, it explained, was undertaken in Los Alamos, where an extraordinary galaxy of scientific stars gathered on this New Mexican mesa. Despite its dull prose, the Smyth report, as it came to be known, would make The New York Times bestseller list and be translated into more than three-dozen languages. J. R. Oppenheimer has been director of the [Los Alamos] laboratory from the start, it explained. Emphasizing the contributions of Julius Robert Oppenheimer the theoretical physicist who is still commonly referred to as the father of the atomic bomb[1] was routine at the time. Shortly after the success of the first atomic-bomb test in New Mexico, the U.S. Department of War issued a document stating that Oppenheimer is to be credited with achieving the implementation of atomic energy for military purposes. Such clear attribution to a single physicist for the entire Manhattan Project has always been an odd simplification. Physics is at the heart of nuclear-bomb making, yet it is only one of many other areas of science, such as chemistry and engineering, necessary to complete the weapon. Only 4 percent of the Manhattan Project, which developed the bomb, was spent on Los Alamos. So why is the work of scientific disciplines other than physics often missing from the origin story of the bomb?

After reading the Smyth report, the chemist Glenn Seaborg wrote to Henry DeWolf Smyth, the report s author and a physicist at Princeton. A large number of chemists, both on and off the Manhattan District program, have pointed out to me the extraordinary brief and undetailed treatment, compared to the treatment of physics problems, given to chemical problems and accomplishments in the Smyth Report, Seaborg wrote. He and his colleagues felt utterly belittled. One reason chemistry was omitted could be that the military actively excised certain research topics for reasons of national security: Clearly they should not give away any information that might help the enemy build its own bomb. Military security prevents this story from being told in full at this time, explained Leslie Groves, the director of the Manhattan Project, in the foreword to the report. He warned that sharing any additional information about the bomb beyond the official history contained in the Smyth report would incur severe penalties under the Espionage Act. In The Making of the History of the Atom Bomb, Rebecca Press Schwartz has detailed how as a result of the Smyth report and censorship related to the project, historians have heaped praise on a small band of genius physicists on a mesa of Los Alamos. Yet close attention to historical documents suggests the military had an additional motive beyond national security for avoiding chemistry-related topics that has been overlooked. Key scientists involved with the development of nuclear weapons had noted their similarity to poison-gas weapons. As the historian Janet Farrell Brodie argues[2], American officials did not want the atomic bombs linked with chemical and biological warfare.

Part of the reason that the atomic bomb became the physicists bomb was simply the result of a public-relations effort.

* * *

In 1940, Otto Frisch and Rudolf Peierls, Jewish migr s working in England, were the first to calculate the critical mass of uranium needed for a nuclear bomb. They detailed their insights in a memo to Winston Churchill, theorizing that not only would the bomb s blast be exceptional, but also that the effects of its radioactive substances would be comparable to those of gas weapons: Radioactivity will be carried along with the wind and will spread the contamination; several miles downwind this may kill people. They argued that military personnel entering a recently bombed area should be outfitted with lead vehicles and oxygen tanks because of the danger from contaminated air and concluded that the nature of the bomb s destructive power may make it unsuitable as a weapon for use by this country. The following year, in a report for the National Academy of Sciences, Smyth and the physicist Eugene Wigner said that nuclear reactors produced substances with effects similar to a particularly vicious form of poison gas. These comparisons to gas weapons were problematic. The bomb, as destructive as it was, could be an even greater liability if it fell under international restrictions that had already been applied to gas weapons. The Geneva Protocol of 1925, signed by major European powers, prohibited the use of asphyxiating, poisonous or other gases, and of all analogous liquids, materials or devices. Poison gas in World War I had been so widely condemned that in 1943 President Franklin D. Roosevelt declared, the use of such weapons has been outlawed by the general opinion of civilized mankind.

But James Conant, the chairman of the Manhattan Project, had no qualms against gas weapons. He had developed poison gas working in the Chemical Weapons Service during World War I. Years later in his memoirs, he wrote: I did not see in 1917, and do not see in 1968, why tearing a man s guts out by a high-explosive shell is to be preferred to maiming him by attacking his lungs or skin. The view that gas weapons were less moral than others, he believed, was just plain old fashioned. In 1942, James Franck, a German chemist who emigrated to the U.S., was hired to work in the Manhattan Project as director of the chemistry division of Chicago s Metallurgical Lab, colloquially known as the gas house. Franck had ample experience working with poison gas. During World War I, he had been the confidential assistant of Fritz Haber, the father of chemical warfare. Alongside the scientists at Chicago, however, he developed serious doubts about the bomb project, and organized secret all-night sessions where his colleagues could voice their concerns. Together, the group drafted a document known as the Franck Report[3].

We have large accumulations of poison gas, this report explained, but do not use them, and recent polls have shown that public opinion in this country would disapprove of such a use even if it would accelerate the winning of the Far Eastern war. The report considered the implications of using the weapon from various angles moral as well as technical and recommended against using the bomb without prior warning. When George Harrison, the special assistant to the Secretary of War, Henry Stimson, summarized its main message to his boss, he explained it this way: They feel that to do so might sacrifice our whole moral position and thus make it more difficult for us to be the leaders in proposing or enforcing any system of international control.

* * *

The lessons Harrison derived from the Franck report, however, seemed to have more to do with controlling the perception and history of the new weapon than with further investigating any troubling comparisons. Immediately after reading it, Harrison stressed the need to compose fairly complete statements to the world about [the bomb s] history and development. He knew that the effects of the bomb would shock the public, making it harder for civilians to embrace nuclear energy in the post-war period, so he sent a memorandum to Stimson, urging him to act quickly to avoid the risk of grave repercussions on the public in general and on Congress in particular. In a May 31, 1945, meeting with Oppenheimer and other top scientists, Stimson and the Army Chief of Staff George C. Marshall set key directives for subsequent narratives of the bomb and its development. Stimson explained to those present that the atom bomb was a special weapon one arising from elite knowledge, and not from industrial engineering. Accounts of its development were to stress brains, not brawn: This project should not be considered simply in terms of military weapons, he said, but as a new relationship of man to the universe. The point of comparison was to be that of the Copernican or Newtonian revolutions, but far more important than both. Groves, the Manhattan Project director, for his part, complained during the meeting how the bomb program had been plagued since its inception by the presence of certain scientists of doubtful discretion and uncertain loyalty. Immediate steps should be taken to sever these scientists from the program and to proceed with the general weeding out of personnel no longer needed.

Groves was well-prepared for shaping how the public understood the bomb. He had already hired Smyth a year earlier to write the official history of the project. Smyth seems like an ideal choice: Not only had he worked in the Chemical Warfare Service as a young man, he had explored the possibility of creating a particularly vicious form of poison gas with nuclear-fission materials. The radioactive poisons produced in one day s run of a nuclear reactor, he had concluded, might be sufficient to make a large area uninhabitable. In The Making of the History of the Atom Bomb, Schwartz says that when writing the report, Smyth was placed under armed guard in an office at Princeton University, where he deposited the text in a locked safe at the end of every day. Drafts were delivered directly to Groves by members of the Army. In one early draft, Smyth toyed with comparing the bomb to poison gas: Shall we accept this new material as a mere supplementary weapon just a new kind of bomb? Or shall we consider it like poison gas, too vicious to use unless it is used first against us? This sentence, among others, was stricken from the final version that was approved by Groves.

The final version instead noted that Smyth did not recommend the use of radioactive poisons nor has such use been seriously proposed since by the responsible authorities. No mention was made of the assertions that the bomb s blast would inevitably come with these poisons, despite clear efforts to separate the two.

* * *

How credible was Groves s statement, in the Smyth report s foreword, that all pertinent scientific information which can be released to the public at this time without violating the needs of national security is contained in this volume ? Scientists not only noted that too much was missing; many of them also did not believe that such notable gaps were warranted for those reasons. Seaborg, the upset chemist who wrote to Smyth after the report was published, did not accept the argument that such censorship was necessary, insisting that the slim accounting of chemistry cannot be ascribed, except perhaps in part, to security limitations. Groves nonetheless enforced a strict censorship agenda. After a scientist who worked in the project wrote an article in The San Francisco Examiner asserting (incorrectly, as it would turn out) that the residual radiation in Hiroshima will not be dissipated for approximately 70 years, he was questioned by the FBI and pressured to retract his claims. Groves also tried to suppress the work of an Associated Press science editor who was one of the first Americans to describe the effects of radiation to the public. Censoring information was as important as providing positive narratives about the bomb s origin and its history. For this, Groves also hired William Laurence, a New York Times reporter to do PR work about the project. Later, Laurence published Dawn Over Zero: The Story of the Atomic Bomb, which was so effusive about the role of physics in the project that it even identified the bomb s success with Einstein s theory of relativity, an area of science so theoretical that scientists could scarcely find more than a few testable effects from it let alone create any practical applications from it. But relativity was nonetheless readily credited for saving lives.

Thousands of young Americans thus may owe their lives to the theory of relativity, Laurence wrote, which is another way of saying that pure science, no matter how impractical it may appear, pays high dividends in the end.

Physics-centered narratives like these can help explain why one of the images associated with the bomb became so iconic. To celebrate its first anniversary, Einstein graced the July 1, 1946, Time magazine cover, superposed onto a mushroom cloud engraved with the immortal equation, E=mc2. The elision of the work of certain chemists and other scientists from documents like the Smyth report that continues to this day was to a considerable extent the result of political interests. But more than national security was at stake. Pushing aside chemistry in particular could have been the result of a politically grave danger: associating the bomb with poison gas, widely condemned as a battlefield weapon even by Adolf Hitler. In a recent article[4], the atom-bomb historian Sean Malloy argues that, after Hiroshima, Groves seemed to fear that the bomb might easily be grouped with chemical and biological weapons as an inhumane form of warfare before convincing himself and others that they were entirely different. Malloy concludes that a combination of ambition, wishful thinking, and a form of self-compartmentalization underlined his bizarre blindness toward the indiscriminate nature of the bomb s radiation. Even when Groves was called to testify before a Senate committee a few months after the bombs were dropped, he described radiation as a very pleasant way to die, despite having recently read about the harrowing deaths by radiation in Hiroshima.

Privately, Groves considered the physicists he employed in Los Alamos as the greatest bunch of prima donnas ever seen in one place. Yet these men would be crowned as the intellectual fathers of a life-saving bomb to the exclusion of their colleagues and the numerous radiation victims of Hiroshima and Nagasaki. It was a great story, one that turned a handful of physicists into heroes and geniuses and erased the bomb s links to previously outlawed weapons of mass destruction.

References

  1. ^ the father of the atomic bomb (www.nytimes.com)
  2. ^ argues (academic.oup.com)
  3. ^ Franck Report (www.atomicheritage.org)
  4. ^ article (onlinelibrary.wiley.com)

RCKS Talk: IDM Mining Continues to Advance Permitting at Red Mountain

Privacy & Legal Policy

This website is part of the Investing News Network published by Dig Media Inc.[1]

Overview

INN’s mission is to be the world’s number one source of independent, unbiased news and education helping investors realized their financial goals. We also strive to be internationally respected for our integrity, our people and our commitment to excellence. Therefore, we are very concerned with the privacy rights of our audience and are committed to protecting the information collected about you.We have taken extensive measures to protect the confidentiality of your personal information and to protect your data from misuse and unauthorized access or disclosure. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, Dig Media cannot ensure or warrant the security of the information you transmit to us and you do so at your own risk. Our postal address is

L200 – 560 Beatty Street,

Vancouver, BC V6B 2L3

We can be reached via e-mail at [email protected] or telephone at +1-604-688-8231

Information Collected

For each visitor to our website, our web server automatically recognizes no information regarding the domain or e-mail address. We collect information volunteered by the visitor, such as survey information and/or site registrations, name and address, telephone number.

The information we collect is used to notify visitors about updates to our website, shared with other reputable organizations to help them contact visitors for marketing purposes. With respect to cookies: When you visit our websites, we send one or more cookies, a small file containing a string of characters, to your computer that uniquely identifies your browser during your visit. We use these cookies to maintain your connection as you move from page to page, and to ensure anything you submit, such as a comment or a form, is not rejected. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the above address.

Persons who supply us with their telephone numbers on-line may receive telephone contact from us with information regarding new products and services or upcoming events. If you do not wish to receive such telephone calls, please let us know by sending us e-mail at the above address.

Ad Server

With respect to Ad Servers:

Other third-party companies which place advertising on our site may collect information about you when you view or click on their advertising through the use of their cookies or other tracking technologies, which may include delivering targeted advertisements and marketing messages based upon the third party websites that you visit, or other purposes. We cannot control this collection of information and are not responsible for the privacy policies and data collection, use and disclosure practices of these third party advertisers. You should contact these third party advertisers directly if you have any questions about their use of the information that they collect from you. Google-DoubleClick DFP is our third party ad server. If you would like to know more about their information gathering practices and opt-out procedures, please see Google ad policies[2]. Also, if you would like more information about this practice and to know your choices about not having this information used by these companies, please see NAI Opt-out Options[3].

Information Use

We only share personal information with other companies or individuals outside of the cases outlined above in the following limited circumstances:

  • We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
  • We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
  • We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of Dig Media, its users or the public as required or permitted by law.

We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. Such information does not identify you individually. We may remarket your information. Remarketing is a way for us to connect with users, based upon your past interactions with INN websites. Third-party marketing vendors may be hired by INN to perform remarketing services. As a result, third-party vendors, including Google, may show INN ads on sites on the internet. Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to INN websites.

To opt out of customized Google Display Network ads click here[4]. To find out more about how Google uses any data it collects please visit http://www.google.com/privacy_ads.html[5].
Any information collected is used only for remarketing purposes and will not be used by them for any other purpose.

Future Use

From time to time, we may use visitor information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Accessing Your Data

Please contact us at the address above for any additional questions about the management or use of personal data. Upon request we provide site visitors with access to communications that the visitor has directed to our site (e.g., e-mails, customer inquiries), contact information (e.g., name, address, phone number) that we maintain about them. Visitors can access this information by e-mailing us at the above address.

Upon request we offer visitors the ability to have inaccuracies corrected in contact information. Visitors can have this information corrected by sending us e-mail at the above address.

Security

With respect to security: We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site.

Your Acceptance of These Terms

By using this site, or by submitting personal information to us, you signify your agreement to Dig Media’s Privacy Policy and Terms of Use. From time to time we may change or update our piracy policies. It is your responsibility to check back regularly to inform yourself of such changes. Your continued use of this or any Dig Media website following the posting of changes to these terms will be deemed as your acceptance of those changes. The foregoing policies are in effect as of August 1, 2012. Dig media reserves the right to change this policy statement at any time by posting the revised policy to this website. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.

If you feel that this site is not following its stated information policy, you may contact us at the above addresses or phone number.

Cyclepreneurs: DC Cycling Concierge

Cyclepreneurs: DC Cycling Concierge Cyclepreneurs: DC Cycling Concierge

Jeff cycles past the Washington Monument with one of his guests. Photo by Kip Pierson Photography[1]

There is something incredibly thrilling about using a bicycle to explore a new city, it s unfamiliar streets waiting to be discovered. That unfamiliarity; however, can lead to a lot of guesswork and map checking taking away from the experience and sense of freedom a bicycle is supposed to invoke. We caught up with Jeff of DC Cycling Concierge[2] to discuss how his bicycle based business is customizing rides for people visiting DC so they can focus on enjoying everything the city has to offer.

Sounds like you know your way around D.C. Are you from the area?
Although I lived here for a few years as a kid and have been coming to the National Bike Summit each year since 2000, I think I have soaked up most of my D.C. knowledge due to my natural curiosity. I moved to DC when I was chosen by my peers to head up the Alliance for Biking & Walking in 2008. Every time I move to a new community, I set out to do all the touristy-things in my first year. There are so many amazing things to see in D.C., and I still have a list several pages long of things I want to check out. As a longtime bike advocate, I ve always enjoyed connecting with places and the stories that make them special. D.C. is overflowing with history, and nearly every corner or every other building has a story. I find my challenge is to filter that to best align with the interests of my guests.

What inspired you to start a bike-based business?
It s what I know and love. Since I rode my bike across the U.S. as a 21 year old, I ve known that bikes are the answer to nearly all of our world s problems. Two years later, I got to bike around the world on a Thomas J Watson Fellowship, and this really launched my bike advocacy career 25 years ago. I ve also been fortunate to be the executive of various state and national advocacy organizations, including the Alliance for Biking & Walking. In 2014, my wife and I became foster parents to toddler twins. After four months, I decided to scale things back to be the primary parent (too much travel to be a decent dad),and at the end of that year, I notified the board of the Alliance for Biking & Walking that I was stepping down. When I stepped down in April of 2015, I didn t know what was next job-wise. I thought a lot about what I loved doing and what I was really great at. I remembered giving a bunch of personal tours around DC for colleagues and friends. I especially remembered giving a night tour to the owners of VBT Bicycling and Walking Vacations major sponsors of the Alliance for Biking & Walking (and the Bicycle Coalition of Maine before when I was the Executive Director there) and even though this couple travel the world and get to bike and walk in the most amazing and beautiful places, they so enjoyed the 3-hour ride I gave them that they talked about it for years. Starting around July of 2015, I started kicking the idea around of being a ride guide and catering to the professionals with road or fitness / training rides, or casual rides around their schedule and meeting them where they were based. With a lot of great input and support from lots of wonderful friends, I launched DC Cycling Concierge officially in May of 2016.

Since your business is new and a new model, how has it be received?
I ve been grateful to get so much support and encouragement, and it is still a thrill that I get to take people for bike rides. I absolutely love it! I ve been to plenty of hotels where the staff might look at me funny or dismissively when I introduce myself and DC Cycling Concierge, but I don t give up. I make a point to just check back in to show I m here and I m friendly. It helps to have a fun story or two to share. My guests have been a blast to work with. I can tell a few may be a bit skeptical (sometimes a spouse or parent had the idea but it wasn t universally approved), and I focus on that challenge to give everyone as good an experience as possible. I m very proud that 100% of my reviews on Trip Advisor are 5 stars. In less than a year I moved up to the Top 10 of Outdoor Activities in the DC Region. My original idea was that I d have a lot more triathletes-in-training and road cyclists and that the casual sightseeing rides around the mall would be more occasional. It has turned out to be the opposite of that, which is great because I ve been able to delve a lot deeper into learning more history and become better equipped as a tour guide.

What type of bike(s) do you use to lead your tours?
One good thing about being as passionate about biking as long as I have is that through the decades I ve acquired an awesome quiver of bikes. Most of my rides are casual spins around the National Mall the Capitol Building and the White House. For these rides I m riding my trusty commuter a Breezer Downtown 5. I ve upgraded it with a Civia Market Basket front rack and a Burley Moose rear rack, which allows me to mount the Piccolo trailer cycle for some of my younger guests. Once in a while when I have guests with little kids, I get to tour them around in our family cargo bike, a Larry Vs Harry Bullitt which gets most of its miles pedaling our twins (now officially adopted) all around DC. For my road / fitness rides, I ride my custom Firefly Ti road bike which is the fastest, lightest, most comfortablest bike of all time. For longer rides on the C&O Canal Towpath, I ride my CoMotion Americano with some wider tires. Every once in awhile, I get to ride my 01 Bianchi Pista fixed gear built up by the legendary Sheldon Brown. [3][4][5][6][7]

Cyclepreneurs: DC Cycling Concierge

Jeff rides his a Larry Vs Harry Bullitt while taking a family on his Monuments at Night tour. Photo by Kip Pierson Photography

You ve taken some pretty high-profile clients on tours. How did you attract their business?
Since my business model focuses on the guests, I get to meet lots of cool folks. I m serious that all my guests are VIPs, but I like joking that some of them are a bit better known. I ve taken Governor Arnold Schwarzenegger for a couple of rides and that has been a lot of fun seeing first-hand how his fame gets him amazing access and how hilarious it is to watch people s reactions when they first spot him. You can watch their faces flash from Hey, that looks like to No, that can t be to Holy Sh!t! THAT s Arnold Schwarzenegger! in the span of two to 10 seconds.

What was Arnie like?
He was a lot of fun to ride with. I wasn t super impressed at first when he blew past me at a traffic light changing to red, and I had to chase him down. However, I came to realize that when you are that famous, standing still for even 30 seconds draws a crowd and there s plenty of gawkers shoving their phones in his face. On our first ride, we were near the White House when we saw a squad of bike cops on a training ride, and he went out of his way to wave and say thank you as we passed. One of them chased us down a half-mile farther and asked if he would be willing to come back and take some pictures with the whole squad. He very kindly agreed. As soon as we stopped in front of the White House, a pretty large crowd started moving in. His security guard riding with us turned his bike sideways and asked folks to step back and give him some space, and I instinctively followed suit. Two seconds later, there were a dozen Secret Service agents surrounding us, and I realized I was now in the bubble. On our second ride we went to the U.S. Capitol Building where it was unusually quiet. As soon as Arnold was spotted, a security officer snapped to attention, saluted and asked, Is there anything we can do for you? SIR! The Governor replied that yes, he would like to go in. They ceremoniously unclipped a little chain at the bottom of the Capitol steps and we walked up to the front door. Of course it was locked, and as soon as he tried opening it, a new level of scrambling took place with the security and their radios. The Governor jokingly pounded his meat cleaver of a fist against the massive door and shouted, It s the People s House Let us in! We were all cracking up. Just then, two black Suburbans pull up to the steps and out jump eight security guys in suits with ear buds and Majority Leader Kevin McCarthy, who waves and shouts up, Hey Arnold, come on in, I ll give you a tour! Lets just say it wasn t the typical tour, and we got to go places you can only go with a member of Congress. Most of all, I was impressed with how vocal the Governor is around his environmental work. When climate change came up in our conversation, I thanked him for the work he did as Governor of California to set some of the best standards in the nation and lead to help combat climate change. He started dropping stats about the GDP of California and the U.S. and how he and his team proved skeptics wrong who said you can t be green and have a growing economy. Even though I m not a fan of his movies (like my dork brother), I gained a lot more respect for him and was impressed with how smart, fun and funny he is.

Do you lead many tours during the winter months?
I had a few this winter, but I didn t expect many. In my initial business research, I was grateful to see that D.C. s visitation rockets up in March and stays pretty solid through November a perfect alignment with the biking season. December through February are slow months in general and thankfully gave me some time to do some cool consulting work. D.C. is quite mild, and it s part of what makes biking here year-round awesome.

Cyclepreneurs: DC Cycling Concierge

It surprises many visitors how easily we can escape the urban scene to roll out on some sweet back roads and country lanes. Photo by Kip Pierson Photography[8]

How is business doing?
I had modest expectations for my first year and planned on learning a lot and I did. Each month was better than the prior month through October. This year has been amazing. I partnered with the League of American Bicyclists and helped sponsor the National Bike Summit in early March and led nine rides, so I knew it was going to be a busy week. What surprised me was how many clients I booked that same week that weren t associated with the summit. I ended up pulling several 20 hour days and did as many as four rides / tours in one day. I also had a team-building ride with Cisco, my first corporate client. I don t want to jinx myself, but this year is off to a great start, and I m psyched to be getting clients who are booking me three, four and five months ahead of their travels.

Do you attract much business from D.C. locals?
The vast majority of my guests are from across the U.S. and around the world. I have done several small group rides with area concierges from hotels, my favorite local shop The Bike Rack and with some Watson Fellows here in the D.C. region. At the beginning of each ride I share my goal is for each of them to learn at least one new thing. What I hear back at the end is that at nearly every stop they ve learned something new. I feel privileged to have been able to delve into some of D.C. s rich history to help people appreciate the city in a new way. I totally love it when I find out a story and learn the history of an old building or a park I ve biked by a thousand times. Many of my guests will ask me great questions, and those can be great avenues to investigating and learning more.

How do you promote your bike-based business to attract out of town customers?
I ve experimented and am still learning what works and what doesn t, but my most solid leads are from concierges at hotels. They are amazing people who love working with people and connecting them with experiences they will enjoy. I like to think I ve been a good addition to the scene for them too.

Is Washington, D.C. doing much to promote and attract bicycle tourism?
I m also totally grateful to have a city that has made a lot of infrastructure gains some pretty impressive ones in the 9 years I ve lived here. There are so many great trails, protected bike lanes, and standard bike lanes that even my most concerned guests remark how easy and even comfortable it was. As a former non-profit director, I m also a believer in working with the organizations in the space. Before I earned my first dollar, I upgraded my long-standing membership with the Washington Area Bicyclist Association (WABA) to become a business member. I absolutely see my advocacy work carrying forward in my new business. As an advocate and board member of Adventure Cycling Association, I have always appreciated the power of bicycle tourism as a tool for economic development and opportunity. Most of my customers probably wouldn t even consider themselves cyclists , but by giving them an amazing experience and casually highlighting that the bicycle is the best way to see D.C. or anywhere in the world, I hope I m converting some folks. With over 25 years of bike safety training and experience, I have adopted a super low-key approach to gently teach and demonstrate safe bicycle driving. I m also a member of the Washington Area Concierge Association (WACA) and Destination DC. I ve been able to do a lot of volunteering with the DC public schools, and I have donated tours to area non-profits and schools. In fact, on one of the days I rode with Governor Schwarzenegger, I spent the morning taking several dozen second graders biking in Rock Creek Park. A girl with cerebral palsy got to be the VIP of the ride and sat in the front of my cargo bike and acted as the line leader for all her classmates. I don t expect my volunteering to help with marketing I do it cause I love it. I can make a difference, and I ve always believed it helps to build up the good karma. My inner city school kids get the same commitment and energy as my paying customers.

Cyclepreneurs: DC Cycling Concierge

Jeff takes advantage of the impressive bicycle infrastructure DC has put in place while leading a tour.

What s next for DC Cycling Concierge?
I have lots of ideas, including working with conventions and annual meetings that convene here in DC. I m still a history student soaking things up, and I am developing new theme ideas from a civil rights tour to The Burning of Washington tour which will retrace the invasion of the British in the War of 1812 when they burned the White House, the Capitol Building and every federal building except two. ( Fun fact: A crazy thunderstorm blew in, extinguishing all the flames, damaging some of the British ships and forced them to flee.) I m pretty focused on learning how to do better and dialing things in, but long term, I m interested in expanding what works with DC Cycling to other cities. I regularly have people telling me how much they love the idea and how they wish there was a Cycling Concierge in other cities they travel to, so I look forward to someday leveraging my great network to help realize that.

Do you have any advice for aspiring Cyclepreneurs?
I ve always been incredibly passionate about bikes. Aligning your passion with a need or opportunity can be tricky, but there are plenty of opportunities out there. I also think talking with others, keeping an open mind, and remaining flexible while testing out your idea is super important. When I first started researching other private bike guide / tour models like this in 2015, I found very few examples and even those were quite different. Yet last year when I launched DC Cycling Concierge, three other bike tour businesses simultaneously popped up in the region each with their own focus. Some cater to foodies, others to rural routes and vineyards and one focused on family rides. We all have a slightly different focus and target audience, and I ve been really psyched to get to know and collaborate with some of them. So noodle on your ideas, be honest about what you love AND what you are good at, consider the weaknesses, and if you can address those, don t be afraid to go for it. If you can have fun doing it, you ll always feel that joy. Even things I ve done that have failed, I ve known I gave it a good effort and still fondly remember the fun I had. Find DC Cycling Concierge on:
dccyclingconcierge.com
Instagram
Facebook
Twitter[9][10][11]

Cyclepreneurs: DC Cycling Concierge

Get your FREE copy of our guide: Momentum Mag’s Cargo Bike Guide

Discover the wonderful world of cargo bikes! Download this comprehensive guide to learn about different cargo bike models, brands, the history of cargo bikes, buying advice, one family’s experience with cargo biking, and more. Get My FREE Guide

Please select your country and provide a valid email address

This is a sponsored guide. Your email address may be shared with Bike Friday. Please read our Privacy Policy[12].

Thank you for your submission. Please check your inbox to download the guide!

More from Momentum Mag

References

  1. ^ Kip Pierson Photography (www.kippierson.com)
  2. ^ DC Cycling Concierge (www.dccyclingconcierge.com)
  3. ^ Civia Market Basket (freewheelbike.com)
  4. ^ Piccolo (burley.com)
  5. ^ Larry Vs Harry Bullitt (www.larryvsharry.com)
  6. ^ Firefly (fireflybicycles.com)
  7. ^ Bianchi Pista (www.google.com)
  8. ^ Kip Pierson Photography (www.kippierson.com)
  9. ^ dccyclingconcierge.comInstagram (www.dccyclingconcierge.com)
  10. ^ Facebook (www.facebook.com)
  11. ^ Twitter (twitter.com)
  12. ^ Privacy Policy (momentummag.com)
1 2 3 171